Helping Founders and CEOs build product organisations that deliver commercial return
I work with scale-ups, SaaS and fintech companies to transform their product strategy, structure, and culture — so every product team moves with clarity, speed, and impact.
I’ve led product strategy and transformation across startups, scale-ups, and global SaaS businesses — delivering measurable outcomes for customers, investors and CEOs.
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Acquisition readiness
Key member of leadership team for £600m trade sale of Dext to Iris Software and $15m sale of Vonto to Commonwealth Bank.
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Revenue growth
By turning the product into a growth lever across the customer lifecycle, I’ve delivered between 20-60% YoY growth at multiple businesses.
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Create new revenue
Launching new products & value propositions, or revising pricing & packaging, I’ve created new revenue streams at multiple businesses.
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Drive velocity & value
I’ve built product orgs from scratch and optimise for scale, always with a focus on increasing velocity and delivering commercial value.
Problems I help solve
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I help shape the AI strategy for existing products, to find opportunities to add value to customers through automating tasks, workflows & analysis. I have also supported teams to adopt AI tooling to create efficiencies in how they work and realign metrics accordingly.
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I help teams build momentum and focus on meaningful product delivery. I bring clarity of purpose, sharpen delivery metrics, and implement processes that drive measurable improvements in velocity — whilst improving quality. Whether through introducing empowered product teams, OKRs, or data-driven prioritisation, I create conditions to enable product teams deliver their best work.
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I bring clarity to what matters most. Through customer insight, product strategy, and data-led experimentation, I guide teams to refocus their product on what truly drives value, and hold product teams accountable for delivering commercial outcomes in partnership with the commercial teams. I help translate complexity into simple, high-impact improvements that change the trajectory of growth.
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I help define the vision, structure, and metrics that align everyone on what success looks like. I introduce proven frameworks — from OKRs to empowered teams — that clarify priorities, accelerate delivery, and improve engagement, culture, and outcomes.
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I establish commercial focus within product organisations — connecting roadmaps to metrics like revenue, margin, and LTV. I coach teams to think commercially and align priorities to business outcomes, working in partnership with the commercial teams to create a culture where ROI becomes the basis of prioritisation and product teams are held accountable for results.
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I build the foundations that drive sustainable growth. By connecting product, design, and data, I help teams across the organisation understand and drive growth across the customer lifecycle — including onboarding, conversion to paid, upgrade pathways, and salvaging churning customers — turning great customer experience into compounding growth.
Career in brief
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Founder led, Legl enables client onboarding and payments for law firms.
I setup the product structure and processes across 5 product teams. I created an AI-first product vision, introduced AI-based ways of working. I also led the product side of our first international market launch.
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Dext is Private Equity backed, the flagship product is a receipt management tool.
Their main channel to market has been via accountants/ book keepers, they are shifting towards a direct to market offering for small business owners using product-led growth.
I led Product, Design & Research across 14 product teams.
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Privately owned, cross-border payments company. Focused on P2P (peer to peer), I was brought in to launch two new Business products - direct to market and an API platform product.
Setup a Product-led organisation to support multiple products. This included a new structure, new roles, recruiting key hires, new processes such as prioritisation, roadmap, OKRs and analytics.
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Multi-currency account and cross-border transfers.
I owned the product strategy globally, a £150m revenue product. Shifted priorities to drive a new strategy, creating a platform for triple figure, sustainable growth.
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An analytics tool for small business owners. Connects to SaaS products and analyses data to provide a holistic view of business performance.
Shifted the team to be product-led. Insourced the digital & marketing functions, consciously shaping the culture through our recruitment process. Managed a full product discovery process, and set up an experimentation framework.
Achieved x7 multiplier on key metrics. Exited to Australia’s largest bank.
Case study, prepared for Product Tank meetup
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Founded & led a startup, a collaborative project management tool for corporates.
Backed by Passion Capital, our customers included Microsoft, LinkedIn, NHS, GlaxoSmithKline, PwC, Capita, and others.