Product management advisor
London-based, seasoned product leader in B2B SaaS and Fintech, offering limited time to advise startup Founders and early stage product teams.
Career in brief
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Dext is Private Equity backed, the flagship product is a receipt management tool.
Their main channel to market has been via accountants/ book keepers, they are shifting towards a direct to market offering for small business owners using product-led growth.
I own the Platform (common elements across the three products), as well as Design, Research and Growth.
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Privately owned, cross-border payments company. Focused on P2P (peer to peer), I was brought in to launch two new Business products - direct to market and an API platform product.
Setup a Product-led organisation to support multiple products. This included a new structure, new roles, recruiting key hires, new processes such as prioritisation, roadmap, OKRs and analytics.
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Multi-currency account and cross-border transfers.
I owned the product strategy globally, a £150m revenue product. Shifted priorities to drive a new strategy, creating a platform for triple figure, sustainable growth.
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An analytics tool for small business owners. Connects to SaaS products and analyses data to provide a holistic view of business performance.
Shifted the team to be product-led. Insourced the digital & marketing functions, consciously shaping the culture through our recruitment process. Managed a full product discovery process, and set up an experimentation framework.
Achieved x7 multiplier on key metrics. Exited to Australia’s largest bank.
Case study, prepared for Product Tank meetup
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Founded & led a startup, a collaborative project management tool for corporates.
Backed by Passion Capital, our customers included Microsoft, LinkedIn, NHS, GlaxoSmithKline, PwC, Capita, and others.
I provide the guidance and support you need to drive your product towards exponential growth.
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Problem-specific workshop or deliverable
Want to make sure you are building the right things? Trying to increase velocity? Not sure how to improve conversion? I can guide you through solving a specific challenge.
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Recruit key product hires
Ready to start building your Product function? Or need a shift in direction? I can help you shape your Product team and find the right first hire(s).
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Regular sounding board
Are you leading Product as a Founder and want to make sure you’re focusing on the right things? I can be a regular (or irregular) sounding board to give you the confidence you need.
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Event presentation (internal or external)
Want to inspire your startup or Product team with some insightful stories? I can share some war stories, talk to a specific topic or do an ask-me-anything session
Areas of expertise
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Getting ready to create product-led growth? From validating your proposition, understanding your audience, experimenting with different channels, and measuring impact, I can help you stay on track.
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Not sure you’ve quite found product-market fit? I can guide you on different techniques to find the right match between the problem you are solving, your audience and their needs, and your solution.
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When you are early stage, you don’t have the luxury of millions of customers to experiment with. I can help you find clever ways to create experiments and gather data to guide your decision-making.
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How do you know whether you are building the right things? I can help you setup a framework to deliver features that drive your strategic goals, whether that’s finding more customers, increasing value to keep more customers, increasing revenue or getting to your next investment round.
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Getting your team focused on the right things is absolutely critical for a resource-constrained startup. Revenue is important, but understanding what your customers value and doubling down on that will drive sustainable, exponential growth.
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One of the biggest advantages startups have is their speed of execution, which results from how you make decisions. In small teams, this is driven by your talented people and the culture you create. I can help you make conscious choices about your culture.
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Scaling is a good problem to have, but nonetheless, it is a problem. I can help you organise your team to better manage scaling challenges, including making difficult decisions about who to first first, second, third…
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Don’t have enough performance data yet to satisfy your Board? I can help you work out what their needs are and setup your reporting accordingly, building a trusting relationship from the beginning.
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I know how hard the Founder journey is. It is a marathon, not a sprint, and you will only last if you take care of yourself. I can help you think through appropriate boundaries to set for your own wellbeing so you can show up positively for your team.
I'm here to help
Let's have a chat. Whether you need advice on product strategy, user experience, or team management, if I can’t help I’ll point you in the right direction.